Marketing » Market Research

Ekas Marketing Research Services is a Market Research company located in Manly NSW.

We started in 1971 with proprietary software and has been servicing the research community ever since. 
We installed the Microtab survey administration system in 1988 utilising PC technology and our focus changed from just data entry and processing to supplying more sophisticated analysis. 
The beginning of 1993 saw another technology leap with the introduction of CATI (Computer Assisted Telephone Interviewing). From our central location in Sydney we have successfully completed many thousands of projects throughout Australia and some in Asia and New Zealand. 
Our clients have found using one central location delivers more accurate data due to one quality controlled brief that keeps it's original intention without having to pass through many hands. 
Likewise the interview process is also performed from our central location using state of the art technology providing faster, more superior end results. December 1996 we began face to face interviewing utilising CAPI (Computer Assisted Telephone Interviewing) utilising Sawtooth and Surveycraft Software ideally suited to run choice based questionnaires. 
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We have been providing market research services for 25 years.  
Our team of technical / scientific professional staff can work on projects  
• both small / large / complex and simple,  
• in almost all industries,  
• on all scales (local, state, national, international),  
• of all sizes (from 10 samples through to 100000, from 1 hour through to multiple years), • and of all complexities (including all forms of quotas, sampling requirements, weighting, analysis and general management requirements). Some projects, either completed or ongoing, are highlighted below.  
Our clients 
We are pleased to introduce some of our long term clients as part of our satisfied and loyal base.  
 
BHP customer satisfaction. auditing BHP customers who have contacted the Customer Service Centre to evaluate their opinions of BHP. Data is analysed and results are downloaded via modem each week.  
Volvocustomer tracking. Any service or purchase instigates a self-complete survey to be mailed out. If the survey is not returned in two weeks our CATI system flags them for a call and a CATI survey is completed. This project is reported quarterly and is in its second year.  
Air advertising tracking. We survey people who have travelled recently or intend to travel by air within 6 months. This requires about 2,500 calls per week. Reporting is performed weekly.  
Snackfood. We were required to recruit 640 people from Canberra to collect the wrappers of snack foods eaten in 1 week. We then collected weekly consumption information for each respondent via telephone over a 20 week period. The analysis was quite complex as we had to give volume information for brands, varieties and sizes. It was also our responsibility to design incentives to keep the respondents on the panel. Readers' Digest. We are contracted to key and analyse approximately 60,000 questionnaires per year.  
 


Market Research Manly NSW: http://www.ekas.com.au